Facebook and other social media platforms have become inseparable parts of our lives today. It doesn’t matter where you are, a few taps on your keypad can instantly connect you with the rest of the world. Facebook has truly digitalized our social life. But this Wednesday, the third-Quarter Earnings report revealed that Facebook has almost 270 Million Fake Accounts and the Duplicate ones. Yes, you heard that right. About 207 million accounts on Facebook are recurring and fake. Despite having a network of 2.07 Billion active users per month, the report said something beyond the expectations of the social media giant. This has shifted the attention of the entire Facebook community to prevent online abusing.
This article will show you an in-depth analysis of the entire matter. So without wasting any more time let’s move directly to our main subject.
Here we GO.
Methodology revealing “Facebook has almost 270 Million Fake Accounts ”
According to the Business Insider, Facebook explained the changes as an effect of a new methodology introduced for fake/duplicate accounts. This methodology aims at improving the company’s data signals. It helps in identifying duplicate accounts with their real-time engagement reports on Facebook. Moreover, the tool is also expected to improve the accuracy of its advertising tools, reported a source involved in the matter. The tool will be a lot effective in increasing the estimated reach for any specific advertiser’s campaign, it added later on.
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Mark Zuckerberg’s Take on the Matter
This 10% fault, accounts for almost 207 million duplicate IDs online. In addition, Facebook also has 60 Million policy-breaching active fake accounts. Facebook’s CEO Mark Zuckerberg wrote that “We are very serious about restricting abuse on our platforms. We are investing significantly in maintaining our security that it will soon impact our profitability. Protecting the entire social community is more important than doubling our profits.”
As the user-base is increasing, more fake/duplicate accounts are likely to add up to the server. The company is trying to address the issue now to yield positive results.
“We aggressively take down fake accounts and will keep on doing this. These accounts tend to be less active and therefore we believe impact DAU less than MAU”, David Wehner said.
Wrapping Up this Facebook Matter
Facebook undoubtedly, is one of the most secure web servers that we have today. The reports, however, have raised a few questions about its scrutiny and integrity. These fake/duplicate accounts are not only risking other users’ identity but are also increasing the chances of online harassment. Learning from the disclosure, Facebook could now come under the extreme scrutiny of its data. questioning the entire social network’s integrity for exposing users to the content generated by a Russian farm called Internet Research Agency between June 2015 and August 2017. Facebook is now all awake and up, introducing its revised security reforms. “Facebook has almost 207 Million fake and Duplicate Accounts” tag is definitely going to give us a safe and sounding social environment.